Director of Growth Marketing

Location:

New York, NY

About the Company

TytoCare is transforming primary care by putting health in the hands of consumers. We’re an established medical device start-up, that has successfully developed a remote diagnosis device. Our device and platform are used to treat patients around the world. We’re looking for a director of global Business development and sales, for the Europe & Asian markets.

About the Role

The Growth Marketing Director will be responsible for driving DTC for the TytoHome device to end users. In this role, you will report to the VP of Marketing. You will develop and execute a growth strategy for TytoCare in the U.S. In addition, you will be responsible for creating a DTC toolkit that our health system partners can use to drive adoption and engagement in their market. The position is ideal for someone who excels at growth marketing, leading a small agency partnership, and implementing campaigns for clients, knows how to provide exceptional service, and thrives in a start-up environment where your contributions drive tangible results.

Requirements

Responsibilities:

Manage & execute a DTC program with geographic focus

Develop & recommend DTC best practices and learnings

Manage co-branded marketing campaigns leveraging digital, social and search

Develop and execute user engagement campaigns

Evaluate the impact of marketing programs in meeting KPIs including sales, brand awareness and user engagement

Manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications

Develop case studies and materials to demonstrate Tyto capabilities

Collaborate with internal stakeholders as well as external agencies and vendors

Qualifications:

BA/BS degree or equivalent work experience; preference for marketing, communications or related degrees

5+ years of D2C marketing experience with a high growth company/startups (marketing technology, consumer devices, healthcare)

Excellent communication skills, with ability to foster long-term relationships

Strong organizational skills with keen attention to details

Ability to work under deadlines and effectively manage multiple marketing campaigns at once

Excellent communicator in-person, on the phone, through e-mail and over web presentations

Comfort in a startup environment that moves quickly and ability to wear many hats in a dynamic environment

Experience in healthcare or related field a plus

Some travel as necessary

Benefits:

The opportunity to help shape the future of healthcare

A competitive compensation package including stock options

Amazing new office with stocked kitchen and regular company gatherings (currently all virtual)

Work with a passionate, talented team of incredible people!

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